How to add a link in your Instagram bio

Instagram only gives you a small space for links in your profile, and links in captions are not clickable. That makes your bio link the most valuable spot on your profile. Here is how to add one, and how to make the most of it.

Add a link to your Instagram bio

1. Open the Instagram app and go to your profile.
2. Tap Edit profile.
3. Tap Links, then Add external link.
4. Paste your URL and give it a title if you like.
5. Tap Done (or the check mark) to save.

Your link now shows under your bio. Instagram lets you add a few links, but only the first one is shown right away. Visitors have to tap to see the rest.

Share all your links with one link

If you want to share your latest post, your shop, your music and your booking page, a single link in bio page is the easiest way. Instead of choosing one link, you add one page that holds all of them.

1. Create a free MyLinkz page and pick your name, like mylinkz.cc/yourname.
2. Add your links: socials, videos, shop, bookings, anything.
3. Style your page with a background, fonts and button style.
4. Copy your MyLinkz link and paste it into your Instagram bio using the steps above.

Tips to get more clicks

• Tell people where to tap. End your posts and stories with "link in bio".
• Put the most important link first. Most people only click the top one or two.
• Keep it fresh. Update the top link when you post something new.
• Use short, clear titles. "Shop the new collection" works better than "Click here".
• Check your stats. See which links people click and move the winners up.

Use the same link everywhere

Your MyLinkz link works in your TikTok, YouTube, X, Twitch and LinkedIn profile too, and in your email signature. Update your page once and every profile is up to date.

Frequently asked questions